When it comes to selling your home, of course, you want to create the most
inviting atmosphere possible. One of the most effective ways to do this is
through scent. Real estate agents for generations have suggested baking
cookies or breads to provide a “homey” sense for prospective buyers. But
you can go too far.
Choosing the right scent can mean the difference between a warm, inviting
home and one that causes buyers to run in horror. Start by using scents
that are subtle and universal. Scents such as citrus, lavender, and soft
vanilla are great options. Many brands have also created “fresh” scents that
provide a clean smell that is pleasing as well.
Once you have a pleasing scent, place multiple candles or plug-in scents
throughout the home. Always use the same scent everywhere to create a
scent story and avoid bringing attention to the smell as people roam
through the property. Again, less is more when it comes to scent. Avoid
strong candles like cinnamon, cookie or baking scents, or even pine. You
want to accentuate the ambiance of the home, not jar at your guests. Keep
in mind that some people have allergies and fresh air through open
windows is always a great choice.
By thoughtfully incorporating scented candles into your open house
strategy, you not only enhance the beauty of your home but also create a
a memorable and positive experience for your potential buyers, increasing
the likelihood of an offer.